Consultants WYG were commissioned by Chester West and Chester and Cheshire East Councils in November 2009 to undertake a combined update of the Cheshire Town Centre Study (2007) and the Chester Retail Study (2006). This study provides essential background information that forms part of the evidence base for the council's Local Development Framework, as well as assisting consideration of retail planning applications in the borough.
The study draws on new research in the form of a telephone survey (May 2010) of 4,000 households covering Cheshire West and Chester and the surrounding area to assess shopping patterns within the sub-region and to provide comparisons with previous studies where possible. The study has identified a network of centres, assessed the need for additional development and undertaken town centre health checks.
Retail capacity and health check information is provided for the main retail centres in Cheshire West and Chester which are Chester, Ellesmere Port, Frodsham, Neston, Northwich and Winsford.